Dr. Ana Iorga

Dr. Ana Iorga is a consumer neuroscience and behavioral sciences expert with a deep abiding passion for understanding human behavior. Having spent more than two decades in working with businesses as well as academia, Ana has deep expertise in the world of design, communication and branding across diverse industries such as Finance and Insurance, Consumer Goods, Retail and Automotive. Given her unique academic background, Ana founded Buyer Brain, a consumer neuroscience company that uses neuroscience and behavioral sciences to improve CX and drive deeper customer engagement.

Dr. Iorga holds a CCXP Certification and, as the Chair of CXPA’s European Council, she is actively involved in expanding the CX profession across Europe. She has received several awards for her contribution to the CX and communication professions: she ranked in Top 10 in the 2023-2021 CX Stars Awards by Customer Experience Magazine, she was nominated by Advertising Week as one of the most influential women in marketing in 2020 and in 2019 she was the recipient of the GRIT Future List Award for her contribution to the insights industry.

Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience and a double MBA degree in Marketing and Finance. Her work bridges academic rigor and business relevance: she is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing, has authored chapters in several books on customer experience and consumer neuroscience and serves as a reviewer for leading scientific journals, including Frontiers in Neuroscience.