Urszula Ploch

Urszula is a Business Solution Consultant at Comarch, specializing in loyalty, where she advises clients on designing, launching, and optimizing customer loyalty programs that deliver measurable business results.

With over eight years of experience, Urszula has worked with companies across the fuel, insurance, banking, and retail sectors, helping them increase customer engagement and retention. Her expertise covers the full lifecycle of loyalty initiatives - from strategic concept and program design to implementation, performance optimization, and ongoing development. She supports organizations in building long-term customer relationships by translating business objectives into effective loyalty strategies.

She is part of Comarch SA, a global technology company with over 30 years of experience in delivering advanced loyalty IT business solutions to leading brands, including BP, Etihad Group, Hellenic Energy, ENOC, Auchan, Ford, Al Rajhi Bank, Santander Bank, Heathrow Airport, and many more.