Peter Dorrington

Peter Dorrington is the Co-Founder of Anthrolytics and a recognised authority on Predictive Behavioural Analytics, AI ethics, and customer experience strategy. With more than 25 years of experience, Peter helps organisations understand not just what customers do, but why they do it — enabling the design of emotionally intelligent, adaptive journeys that reflect genuine customer intent.

At the CX Summit, Peter will present “From Insight to Impact: Reimagining Customer Experience in the Age of AI and Behavioural Analytics” — exploring how AI and behavioural insight are redefining the relationship between brands and people. His session will map the future CX landscape, where trust and empathy are critical differentiators, and demonstrate how to operationalise behavioural insight ethically and effectively.

Peter’s work bridges behavioural science, data analytics, and strategic execution — empowering CX leaders to deliver impact with clarity, empathy, and confidence in a fast-evolving digital world.