Zofia Wozniak

Zofia Wozniak is a Loyalty Consulting Director at Comarch, a global software house leader with over 25 years of excellence in delivering cutting-edge loyalty and engagement solutions for industry giants such as BP, Etihad Group, Ford, Auchan, ExxonMobil, HelleniQ Energy, Santander, and Heathrow Airport.

With over 13 years of specialized experience, Zofia is a seasoned strategist in managing large-scale
IT transformations. She specializes in the end-to-end implementation cycle of loyalty systems—from business consulting and system architecture to advanced analytics and the integration of AI/ML-driven solutions. Her expertise covers B2C, B2B, and B2E projects across Europe and North America.

She holds a Master’s degree in International Management and Social Communication from the Jagiellonian University in Krakow.