Thirza Schaap

Thirza, ranked #1 Top CX Professional worldwide in 2024 by CEM, is a dedicated advocate for Customer Experience, often saying she “eats, sleeps, and breathes” CX. Growing up worldwide, including two formative years in Athens, she brings a unique global perspective to her 15+ years of expertise. At CX Unraveled, she has crafted impactful customer and employee experiences with organizations like Aegean Airlines, Dutch Railways, and the Dutch Ministry of Foreign Affairs. Known for her practical, results-driven approach, Thirza focuses on strategies that create real change and measurable impact. Her strengths lie in CX Strategy, Human-Centered Design, and Employee Experience. Guided by her mantra, “never trust your assumptions,” she loves empowering others to make a lasting difference in CX.