Michael Brandt

Michael Brandt is a seasoned CX Strategist with over 25 years in customer-facing roles, specialising in global, multi-cultural environments. He joined the ABB Group in 1995, serving in senior management roles, including as Managing Director of a Japanese subsidiary. From 2012 to 2020, he led ABB’s global Process Excellence in Customer Care, overseeing corporate CX programms and training initiatives. Now a consultant and trainer, Michael offers tailored CX training and consulting services to help organizations improve their customer experience strategies and related projects. A Certified Customer Experience Professional with qualifications in Lean Six Sigma, NPS 2, and Risk Management, Michael is also a guest lecturer at the Zürich University of Applied Sciences. A founder member of the European Customer Experience Organization, he regularly judges international CX awards and was named a Top 50 Global Thought Leader on Customer Loyalty by Thinkers 360 in 2023.